A space featuring whiteboard walls helps make for highly productive meetings, mainly because the environment is a naturally collaborative space where individuals feel inspired to rise up from their seats and scribble their ideas on the wall in front of the group. There is more than enough room available for scribbling random ideas, mind mapping, brainstorming, doodling, and planning. Individuals are more comfortable standing up and sharing their thoughts upon a massive whiteboard wall than on the confined area of a traditional framed whiteboard or flip chart simply because of their smaller sized surfaces, these possibilities are likely to limit what can be displayed inside of a meeting or discussion and quite often impair group communication.
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